Legal · SoftEmber Games
Bloomline Garden is developed and published by SoftEmber Games, a solo independent studio based in Sweden (Enskild Firma). We are the data controller for any personal data collected through this application.
SoftEmber Games
Sweden
We collect only what is necessary to operate the game and improve the experience.
We do not collect your name, email address, precise GPS location, or any information you have not actively provided. The game does not require account registration.
The following game events are logged to help us understand how the game is played and where it can be improved. No personally identifiable information is attached beyond a randomised session or device identifier.
| Event | What it captures | Ships in |
|---|---|---|
| session_start | Session number, days since install | Soft Launch |
| session_end | Duration, runs completed | Soft Launch |
| level_complete | Mode, difficulty, % restored, Petals earned, lives remaining | Soft Launch |
| run_failed | Mode, difficulty, % at failure, failure reason | Soft Launch |
| first_capture | Time to first successful capture | Soft Launch |
| session1_level1_complete | Completion of first onboarding level | Soft Launch |
| my_garden_first_open | Time from level 1 completion to first garden visit | Soft Launch |
| garden_expanded | Plot number purchased, Petals spent | Soft Launch |
| decoration_placed | Item key, Petals spent | Soft Launch |
| daily_task_completed | Task type, Petals earned | Soft Launch |
| welcome_gift_delivered / opened | Day number, gift type | Soft Launch |
| ad_rewarded_shown / completed | Whether ad was watched and Petals granted | Soft Launch |
| streak_milestone | Days streak reached | Soft Launch |
| personal_best_beaten | Mode, difficulty, score | Soft Launch |
| ad_interstitial_shown | Session number at display | Public Launch |
| ad_free_activated | Method (Petals or IAP) | Public Launch |
| iap_purchase | Product ID, Petals granted | Public Launch |
| shop_opened | Entry point (HUD, result screen, garden) | Public Launch |
| hint_used / revival_used | Level, mode, % at time of use | Public Launch |
| notification_permission_shown / granted / denied / opted_out | Notification consent flow | Update 1 |
| notification_sent / opened | Type, days since install | Update 1 |
| garden_event_triggered | Event type, whether prevented by Garden Charm | Update 1 |
We use the information described above for the following purposes:
We do not use your data for direct marketing emails, behavioural profiling for third-party advertising, or any purpose unrelated to operating this game.
Bloomline Garden integrates the following third-party services. Each operates under its own privacy policy.
| Service | Purpose | Data shared | Policy |
|---|---|---|---|
| Google AdMob | Rewarded and interstitial ads | Android Advertising ID, device info, ad interaction data | policies.google.com/privacy |
| Google Play Billing | In-app purchases | Purchase confirmation only — no card data received by us | Google Payments Privacy Notice |
| Firebase / Google Analytics | Crash reporting, analytics events | Device identifiers, session events (see Section 3) | firebase.google.com/support/privacy |
We do not sell your personal data to any third party.
If you are located in the EEA, United Kingdom, or Switzerland, we process your personal data on the following legal bases:
Analytics and crash data are retained for up to 14 months, after which they are automatically deleted or anonymised by our analytics provider. Purchase records are retained as long as necessary to fulfil your entitlement and meet legal accounting obligations. Local save data (game progress, garden layout) is stored on your device and deleted when you uninstall the app or clear app data.
Bloomline Garden is rated for users aged 13 and over and is not directed at children under 13. We do not knowingly collect personal data from children under 13 (or under 16 where required by local law, including within the EU). If you believe a child has provided us with personal data, please contact privacy@softembergames.com and we will delete it promptly.
Depending on your location, you may have the following rights regarding your personal data:
To exercise any of these rights, contact privacy@softembergames.com. We will respond within 30 days. You also have the right to lodge a complaint with your national supervisory authority — in Sweden, this is Integritetsskyddsmyndigheten (IMY).
If you are a California resident, you have the right to know what personal data we collect, request its deletion, and opt out of any sale of personal data. We do not sell your personal data. The categories of data we collect are described in Section 2. To exercise your California rights, contact privacy@softembergames.com.
We take reasonable technical measures to protect the data we process, including HTTPS transport for all network communications and server-side purchase verification. No method of internet transmission is completely secure; we cannot guarantee absolute security, but we take this responsibility seriously.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will provide a notice within the app. Continued use of Bloomline Garden after changes constitutes acceptance of the updated policy.
Questions, data requests, or concerns about this Privacy Policy:
SoftEmber Games · Sweden
Data controller for Bloomline Garden